What brands actually want in a pitch

My first pitches were paragraphs about myself. Nobody replied. The version that works now is four lines long.

Line one: who I am and what I make. Line two: why their product fits what my audience already watches. Line three: the exact deliverable — three vertical videos, raw plus edited, usage rights included. Line four: one link to this site.

That last part matters more than I expected. A link to a portfolio page removes every question a marketing manager would have had to ask, and it makes the whole thing feel like a service rather than a favour.

Follow up once, a week later, then move on. There are more brands than there are hours.