I film the version of your product people would actually show a friend.

I'm Brantley Adams, a lifestyle creator on TikTok moving further into UGC — content made for brands to run as their own. Most of my videos live in the ordinary parts of a day: the coffee, the shoes, the thing on the counter you reach for without thinking.

My main account posts lifestyle and product videos that regularly clear a thousand views, and I've built a second account dedicated entirely to UGC so brands can see deliverables in the exact format they'd receive them. Instagram is next.

I shoot on phone, in natural light, and I write the hook before I write anything else. Turnaround is usually under a week.